{"id":17,"date":"2021-07-19T00:18:00","date_gmt":"2021-07-19T03:18:00","guid":{"rendered":"http:\/\/vista.art.br\/lab\/?p=17"},"modified":"2023-05-11T07:33:42","modified_gmt":"2023-05-11T10:33:42","slug":"adidas-eim","status":"publish","type":"post","link":"https:\/\/vista.art.br\/lab\/adidas-eim\/","title":{"rendered":"adidas EIM"},"content":{"rendered":"\n<p>A rela\u00e7\u00e3o da VISTA com a adidas come\u00e7ou l\u00e1 atras, em 2007, atrav\u00e9s de veicula\u00e7\u00e3o de m\u00eddia (an\u00fancio do <strong>Mark Gonzales<\/strong> que tanto nos inspira) na edi\u00e7\u00e3o 14 da nossa amada revista impressa. Em 2010, come\u00e7amos a cocriar e produzir alguns projetos que misturavam arte, m\u00fasica e skate, como o adidas Destroy &amp; Create e o adidas 3&#215;4 tour.<\/p>\n\n\n\n<p>Em 2017, assumimos uma nova fun\u00e7\u00e3o da adidas denominada City Manager, sendo respons\u00e1veis pela energia da marca em S\u00e3o Paulo mas reverberando no Brasil, inicialmente focado no desenvolvimento da estrat\u00e9gia adidas Skateboarding. Em 3 anos, cocriamos e produzimos dezenas de projetos espalhados pelo Brasil e America Latina.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"900\" src=\"http:\/\/vista.art.br\/lab\/wp-content\/uploads\/167089048_324752245669661_4457940170006855108_n.gif\" alt=\"\" class=\"wp-image-120\"\/><\/figure>\n\n\n\n<p>Em 2021, assumimos tamb\u00e9m a estrat\u00e9gia de EIM (Entertainment &amp; Influencers Mkt) da marca no Brasil at\u00e9 o final de 2022. Neste per\u00edodo fomos os respons\u00e1veis por dar vida e gerir esta estrat\u00e9gia que possui mais de 40 nomes no portfolio de contratados e dezenas de relacionamentos org\u00e2nicos, entre eles: <strong>Anitta<\/strong>, <strong>Pablo Vittar<\/strong>, <strong>Gabriel Medina<\/strong>, <strong>Emicida<\/strong> e etc, inclusive todo o time skateboarding brasil. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"57\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1-819x1024.jpg\" alt=\"\" class=\"wp-image-57\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1-819x1024.jpg 819w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1-240x300.jpg 240w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1-768x960.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1-1229x1536.jpg 1229w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1-1568x1960.jpg 1568w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774545_1473567_Foto-05204010_4x5-1.jpg 1600w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"58\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774550_1473567_Foto-05204072_4x5-2-819x1024.jpg\" alt=\"\" class=\"wp-image-58\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774550_1473567_Foto-05204072_4x5-2-819x1024.jpg 819w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774550_1473567_Foto-05204072_4x5-2-240x300.jpg 240w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774550_1473567_Foto-05204072_4x5-2-768x960.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774550_1473567_Foto-05204072_4x5-2-1229x1536.jpg 1229w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774550_1473567_Foto-05204072_4x5-2.jpg 1440w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"59\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774557_1473567_Foto-06204499_4x5-1-819x1024.jpg\" alt=\"\" class=\"wp-image-59\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774557_1473567_Foto-06204499_4x5-1-819x1024.jpg 819w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774557_1473567_Foto-06204499_4x5-1-240x300.jpg 240w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774557_1473567_Foto-06204499_4x5-1-768x960.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774557_1473567_Foto-06204499_4x5-1-1229x1536.jpg 1229w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774557_1473567_Foto-06204499_4x5-1.jpg 1440w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"60\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2-819x1024.jpg\" alt=\"\" class=\"wp-image-60\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2-819x1024.jpg 819w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2-240x300.jpg 240w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2-768x960.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2-1229x1536.jpg 1229w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2-1568x1960.jpg 1568w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774574_1473567_Foto-08204697_4x5-2.jpg 1600w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"61\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1-819x1024.jpg\" alt=\"\" class=\"wp-image-61\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1-819x1024.jpg 819w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1-240x300.jpg 240w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1-768x960.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1-1229x1536.jpg 1229w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1-1568x1960.jpg 1568w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/1774576_1473567_Foto-08204771_4x5-1.jpg 1600w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gest\u00e3o e Execu\u00e7\u00e3o da estrat\u00e9gia de Entretenimento e Influenciadores da adidas no Brasil.<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,14,10,15,17,11,12,13],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ativacao","category-curadoria","category-direcao-criativa","category-marketing-de-influencia","category-parcerias","category-planejamento","category-producao-de-conteudo","category-producao-executiva","entry"],"_links":{"self":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":15,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts\/17\/revisions\/331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}