{"id":505,"date":"2024-07-26T00:10:19","date_gmt":"2024-07-26T03:10:19","guid":{"rendered":"https:\/\/vista.art.br\/lab\/?p=505"},"modified":"2025-12-17T19:14:25","modified_gmt":"2025-12-17T22:14:25","slug":"vans-colorway-yndi","status":"publish","type":"post","link":"https:\/\/vista.art.br\/lab\/vans-colorway-yndi\/","title":{"rendered":"Vans- Colorway Yndi"},"content":{"rendered":"\n<p>Navegando entre o mundo real e o l\u00fadico<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" data-id=\"523\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1-1024x732.jpg\" alt=\"\" class=\"wp-image-523\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1-1024x732.jpg 1024w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1-300x215.jpg 300w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1-768x549.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1-1536x1099.jpg 1536w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1-1568x1121.jpg 1568w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/KV-1.jpg 1882w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>O que fizemos:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concep\u00e7\u00e3o e Produ\u00e7\u00e3o da campanha.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produ\u00e7\u00e3o da festa de lan\u00e7amento em Curitiba.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Sobre o projeto:<\/strong><\/h2>\n\n\n\n<p>A Vans, apresentou a sua mais nova colorway concebida no Brasil, dessa vez, assinada pela skatista profissional brasileira <a href=\"https:\/\/www.instagram.com\/yndiaraasp\/\">Yndiara Asp<\/a>. A cole\u00e7\u00e3o conta com o Skate Grosso Mid repaginado com as cores e detalhes escolhidos por Yndiara, uma camiseta, uma regata cropped e uma cal\u00e7a Authentic Chino. Al\u00e9m disso, \u00e9 a<strong> primeira colorway assinada pela Vans com uma skatista brasileira mulher<\/strong>.<\/p>\n\n\n\n<p>Do bowl do quintal da sua casa at\u00e9 os campos de girass\u00f3is em Holambra\/SP, o filme e as fotos da campanha navegaram entre o mundo real e o l\u00fadico, e o modelo rapidamente esgotou nas lojas Vans e parceiras.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" data-id=\"525\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-1024x701.jpg\" alt=\"\" class=\"wp-image-525\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-1024x701.jpg 1024w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-300x205.jpg 300w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-768x525.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-1536x1051.jpg 1536w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-2048x1401.jpg 2048w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-01-1568x1073.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" data-id=\"526\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-1024x701.jpg\" alt=\"\" class=\"wp-image-526\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-1024x701.jpg 1024w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-300x205.jpg 300w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-768x525.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-1536x1051.jpg 1536w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-2048x1401.jpg 2048w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/YNDIARA_35MM-14-1568x1073.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Destaque do projeto:<\/strong><\/h2>\n\n\n\n<p>A vista foi respons\u00e1vel pela concep\u00e7\u00e3o e produ\u00e7\u00e3o da campanha de lan\u00e7amento do Colorway Yndiara ASP e tamb\u00e9m produziu a festa da cole\u00e7\u00e3o que rolou em Curitiba celebrando este grande lan\u00e7amento<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" data-id=\"554\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/0fb23d177321421.64d402023cfcd-1024x410.jpg\" alt=\"\" class=\"wp-image-554\" srcset=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/0fb23d177321421.64d402023cfcd-1024x410.jpg 1024w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/0fb23d177321421.64d402023cfcd-300x120.jpg 300w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/0fb23d177321421.64d402023cfcd-768x307.jpg 768w, https:\/\/vista.art.br\/lab\/wp-content\/uploads\/0fb23d177321421.64d402023cfcd.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vans e a skatista Yndiara Asp se unem em uma nova cole\u00e7\u00e3o com Colorway exclusiva do Skate Grosso Mid\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/ytzfjGo4AYE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">V\u00eddeo realizado para a campanha<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/vista.art.br\/lab\/wp-content\/uploads\/olho-vista-lab.gif\" alt=\"\" class=\"wp-image-531 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Seja nosso parceiro<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Somos um laborat\u00f3rio criativo que amplifica ideais.<\/p>\n\n\n\n<p>Formatados como est\u00fadio de comunica\u00e7\u00e3o e marketing full service, funcionamos como um polo de express\u00e3o criativa e nos conectamos a parceiros para cocriar e contar grandes hist\u00f3rias.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navegando entre o mundo real e o l\u00fadico O que fizemos: Sobre o projeto: A Vans, apresentou a sua mais nova colorway concebida no Brasil, dessa vez, assinada pela skatista profissional brasileira Yndiara Asp. A cole\u00e7\u00e3o conta com o Skate Grosso Mid repaginado com as cores e detalhes escolhidos por Yndiara, uma camiseta, uma regata&hellip; <a class=\"more-link\" href=\"https:\/\/vista.art.br\/lab\/vans-colorway-yndi\/\">Continuar lendo <span class=\"screen-reader-text\">Vans- Colorway Yndi<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[44],"class_list":["post-505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direcao-criativa","category-producao-executiva","tag-concepcao","entry"],"_links":{"self":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":8,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts\/505\/revisions"}],"predecessor-version":[{"id":579,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/posts\/505\/revisions\/579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/categories?post=505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vista.art.br\/lab\/wp-json\/wp\/v2\/tags?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}